Designer, Developer & Digital Marketer based in Winnipeg, Manitoba.

On the frontend, I specialize in HTML/CSS, Bootstrap, Vanilla JavaScript, jQuery and Vue.js, to create responsive, mobile-first websites that are optimized for performance and accessibility.

I have successfully developed and implemented dynamic user interfaces, ensuring cross-browser compatibility and delivering seamless user experiences across different devices.

On the backend, I am proficient in PHP, Laravel, and MySQL, building robust, scalable web applications. My experience includes integrating third-party APIs (Gateways, CRM Pipelines, etc.), developing custom content management systems, creating custom WordPress themes, and modelling and implementing MySQL databases.

I also have a strong understanding of version control with Git (GitHub and Bitbucket), which I use to manage code effectively with other web developers.

In August 2024, I completed a one (1) year Diploma in Web Development at The University of Winnipeg in Manitoba, Canada.
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As a User Experience (UX) Designer, I specialize in conducting comprehensive UX research, creating process flows, and developing user personas to optimize digital products for conversion, usability, and accessibility.

My approach is grounded in understanding user needs through interviews, surveys, and usability testing. I have designed and demonstrated prototypes and implemented A/B tests to refine design choices.

For User Interfaces, I have created visually appealing designs that are consistent with brand guidelines.

I've also led design teams through the entire UX process, from initial concept to final implementation. I prioritize creating digital products that not only meet functional requirements but also provide an exceptional user experience.
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I am skilled at creating, managing, and optimizing digital advertising campaigns on Google and Facebook advertising platforms.

Over the years, I have created and managed campaigns for small businesses, corporations, and in-house projects of various sizes.

I am also adept at using data gathering and collection (Google Analytics) tools to assess the effectiveness of the various campaigns - and presenting the data to clients in reports they can understand.
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My years of experience in writing clear and compelling copy for websites, applications, online advertisements, and digital products, with a focus on user engagement, sales, and conversion, make me a valuable asset to any project.
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I led my design and marketing agency (Ascend Digital Marketing & Media Services) for over four(4) years and served as Design Lead & Business Development Manager at Bex-IT Digital Solutions for two(2) years.

Throughout my career, I've successfully generated new income via direct sales and partnerships, and I have been directly responsible for generating new business through direct sales, affiliates, and partnerships.

I have also been directly responsible for proposals, quotations, and presenting innovative products and solutions to clients. I am proficient at identifying new business opportunities, and I excel at devising strategies to enhance growth and sales.

As a Web Product Manager, I've guided digital products through their entire lifecycle, from ideation to launch. I collaborate effectively with cross-functional teams to deliver projects that meet client goals, timelines, and budgets.

My approach is user-centric, focusing on delivering value through continuous iteration and improvement. I leverage market research, user feedback, and data-driven insights to inform product decisions.

My background in both technical development and UX design provides a holistic perspective, enabling me to navigate the complexities of web product development while ensuring continuous improvement and value delivery.

I'm currently a member of the Product Management Institute (PMI), and the PMI Manitoba chapter, and I'm working towards my PMP certification.